Read Articles:

Making Sense of Web Colors

All You Ever Wanted to Know About Hex codes for Colors

The Psychology of Colors in Website Design

Making the Best Use of Web Site Graphics

Seven Steps for Designing New Webpages

Most Professional Commercial Sites Now Using PHP

Satisfaction with LAMP and Web Open Source

Designing a Good Navigation System for Your Website

Do You Need to Learn Computer Programming

Your Blog: An Easy Alternative to a Website

7 Tips to Improve Your Website Design

Should You Create a Static or Dynamic Website?

Does Your Business Need a Website - Who Should Design It?

Make the Move to Virtual Dedicated Web Hosting

Content Management Systems Beneficial to Dynamic Web Programming

Your Web Site's Success: Are You A Perceived Expert

Your Own Web Site: Patient Friend or Darkest Nightmare

designing-your-site-for-the-search-en

do-it-yourself-website

Clean and Simple Web Design Secrets

11 Practical Uses for RSS in Business

how-to-pick-a-web-site-domain-name-fo

is-that-software-really-free


key-words-in-searches


make-documenting-your-software-easier

make-your-website-talk--how-to-instal

no-more-jargon

the-domain-name-game

the-importance-of-content--adding-a

web-content-mass-+-keyword-optimizati

web-content-mass-+-keywords-+-links

web-site-analysis----a-study-in-damag


Archives

Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (http://www.kellypaalphotography.com/). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

 

 

 

 

Privacy Policy               Disclaimer               Contact



© 2005 - 2008 All Rights Reserved