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Basically, an article is
a body of text that imparts information.
Whether this is done in a scientific language,
with an informal voice or in a more serious
manner, is usually decided by the subject and
type of article, and to whom it is aimed.
A scientific or medical article aimed at
professionals will use the first example, i.e.
scientific language. The same article aimed at
the general population must be written in
layman's language that everyone can
understand. An article written on a serious
subject should have a similar tone of writing,
while something aimed at teens or young adults
about entertainment, clothing or sport eg,
will take on a bright and more breezy note.
To get a human face on the issue being
discussed in an article, many editors require
two anecdotal pieces to be included. These
will come from interviews with people who have
first hand experience of the topic. In an
article about home-schooling for instance, you
can interview people whose children are home
schooled. If you don't know of anyone, support
organizations can help by supplying names and
phone numbers. They are willing to do this
because your article will help to spread the
word about their work.
An article usually has five sections:
Headline - Yes, this is important, as it
will inform the reader what the article is
about. If it is catchy, or has a hook of some
kind, so much the better. The reader will be
curious to find out what it is all about and
read on. Look through a paper or magazine and
note some of the headlines.
Introduction - One paragraph is usually
enough for the introduction. It should build
on the headline and explain the content of the
article without giving it all away.
Main body - This will contain all
information that is required about the topic
along with anecdotes if any.
Conclusion - The conclusion need only be one
or two paragraphs to sum up and round off the
information presented. In the case of how-to
articles, it should give the reader a pat on
the back for all the hard work that has been
done and point out the benefits. Eg, "Now you
have the most unique gizmo on the block and
your friends will be envious."
Bibliography - This is not always necessary.
Some editors like to see a list of your
information sources, but don't necessarily
publish them. A longer article that contains
specific important information on say, health
issues or scientific topics may require a
bibliography.
The how-to article is a little different than
other types of articles. It should be written
in imperative voice, eg, "Grasp the leaf and
pull down." Not, "You should grasp the leaf
and pull down." Warning on safety, if
necessary, should be presented early in the
body of the text and unusual terms and names
explained clearly. Let the reader know what
the project entails in the introduction – they
might not want to paint 200 copies of that
flower after all. A list of tools and
materials will be required, but it is a good
idea to leave writing this list until the
last, even though it should appear at the
beginning. This is so no mistake can be made
in the type of tools and materials used.
In general, the how-to article will be written
in steps. It is important that these appear in
the proper order of doing, so the reader will
not be confused. Do a quick summary of what
the project should look like at various stages
so the reader will know whether the job is
going right. Visualize each step carefully as
you write. The how-to article is one of the
easiest types of articles to write. If
sketches are required and you cannot supply
them, just do a rough job to give the general
idea. Magazines usually have their own artists
who will work from what you supply.
Articles about VIP's have been done to
"death", so try and find an unusual angle to
slant the information from. One writer who had
tried to interview a celebrity, but failed due
to the man's 'sniffles', still wrote the
article, but based it on his failure. Another
wrote about a golfing personality and
interspersed the article with golfing jokes.
Editors and readers alike love a touch of
humor.
One of the easiest articles to write is the
"10 tips to a great (whatever)" type. The ten
tips form the body of course, while the
introduction explains why you need this
information. The brief summary recaps the
information and gives a call to action, eg,
"Now you know the best way to catch that fish,
go out there and do it."
You should always keep the 'writer's voice'
out of your articles. People want to know
what's in it for them, not why you thought you
should write it, or how you got the idea for
it. And if you are writing about a topic that
is so unusual that few people know about it,
try to use an analogy that is familiar to
them. In general, you don't need hooks or
gimmicks to start an article, simply find the
point where the useful information starts and
go from there.
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Ian Del Carmen is an online business
professional running his main site at
http://www.ianDelCarmen.com. His other
sites include
http://TheOnlineBusinessProfessional.com,
http://MobileEbooks.net,
http://InfoProductLaboratory.com, and many
more...
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